about

Jane Asmar

Senior VP of Sales and Marketing

Some of our team members enjoy growing fruit, but Jane is mostly concerned with cultivating the company. As Senior VP of Sales and Marketing, Jane oversees the growth of the company – whether it’s coordinating the sales team, working with R&D on new product development, or pushing the marketing team to venture into new sectors. Jane is a graduate of USC Marshall School of Business, where she received her degree in Business Administration and discovered a love for all things Cardinal & Gold.

As the mother of two active teenagers, it goes without saying that leisure time is a rare occurrence. But in true juggling fashion, Jane still finds the occasional moment to sit down with a good book or grab coffee with friends. As the daughter of one of the founding brothers, Krikor Bedrosian, Jane has true appreciation for how fleeting the moments can be in a family business, which is why she cherishes every moment she spends “on the clock.”